dissertation

(1 . Consumer behavior on cosmetics market

The world is in the midst of an all-purpose market economy based formulation . The macroeconomic benefits of the cosmetics revolution are already apparent in some economies , especially the United States and United Kingdom . Historical experience has shown that such revolutions have often been accompanied by financial booms and busts , and the cosmetics revolution has been no exception . However , while spending on cosmetics goods and customer behavior is likely to remain stable in the immediate future , as past overinvestment unwinds , the longer-term benefits for the global

economy are likely to continue , or even accelerate , in the years to come . While technological change is an ongoing process , there are periods during which technological progress is especially rapid , resulting in new products and falling prices of existing products that have widespread uses in the rest of the economy This has happened in the United States and United Kingdom , then in Japan and now the same is going on in China . In other words , China is ready for the cosmetics revolution

Consumer behavior can be defined as the study of the buying units and the exchange processes involved in acquiring , consuming and disposing of goods , services , experiences and ideas (Mowen , 2007 ) The concept of consumer behavior must be gathering various multidisciplinary approaches , subjects coming from various horizons like the economy or psychology and sociology in social sciences . Study consumer behavior helps better understand the sociological and psychological factors that influence the customers

The growth of the cosmetics sector in the 1980s was an important development for the economy , but it spurred relatively little policy or media interest . A unique confluence of forces certainly came together in the 1990s : rapid technological advances in the technology sector widespread recognition , in terms of customers , that cosmetics could be used to comparative advantage as well as process it . The rapid spread of simple , inexpensive , and powerful wide-area cosmetics based on non-proprietary standards and financial institutions ready to fund investment in this industry . These forces led to very rapid growth of the cosmetics industry . As parts of the firms and consumers in the economy flocked to the new cosmetic industry in large numbers , it became evident that cosmetics and development of market segment of the subject required serious attention , as there were high potential of the development in this sector . This is where Market development plan for cosmetics , particularly in China , comes into discussion

In this context , it would be relevant to mention that in contemporary extremely competitive and cost induced market economy , maintaining a ready for action benefit by becoming a low cost or a differentiator puts a heavy effort on having highly dedicated marketing plans . Competitive advantage is not merely making distinctions between a product and service or in becoming the low cost but in also being proficient enough to tap the company 's exceptional skills or core competencies and speedily respond to customer 's requirements and competitor 's processes Competitive advantage lies in management 's aptitude to merge corporate-wide service...