dishonesty in advertizing

HONESTY IN ADVERTISING ? INSANITY

Advertising is surely the most common art we see today . We have to go out of our way to see offensive movies or works of fine art , but advertising images are everywhere . We see them whether we want to or not , on billboards as we drive to work , on the walls of stores when we shop , in magazines and newspapers , on television , and on the products we use . We even get them in the mail . Everything gets advertised Advertising industry is the biggest one today . But what is happening

br inside of advertising world "The characters in this film do not depict people with real mental illness . Mental illness is a serious disease that affects millions of people " Thus begins 'Crazy People , schizophrenic comedy that is very funny when it 's a satire on modern advertising . Film talks about two types of nut cases : ones that are committed to institutions and the others who think they are normal and live on the other side of the wall .There are some targets of satire throughout a film . First , this is the job itself and way of living of admen 'Let 's face it , Steve ' says Emory Leeson , main character of the film to his associate 'you and I lie for a living ' Emory is a Madison Avenue burned-out adman suffering a breakdown . His wife has walked out of their suburban house , taking the furniture with her . Emory is suffering from writer 's block 'Novelists have writer 's block ' screams his partner , Steve 'All you do is write little slogans to go with the pictures (Canby

In a manic burst of energy , Emory creates a dozen new ad campaigns for everything from Volvo 'Boxy but good ) to United Airlines 'Most of our passengers get there alive . He calls it 'truth in advertising Actually , the ads are not so much truthful as they are crass . But Leeson feels they will tap into the everyday mindset of the common man . This is funny stuff , but Emory 's boss doesn 't think so . Steve gently carts him away to a private mental hospital

Another target of satirizing is the advertising itself . Whether it is truthful or dishonest , consumer 'eats ' catchy slogans . You can say the right thing about a product and nobody will listen . You 've got to say it in such a way that people will feel it in their gut . Because if they don 't feel it , nothing will happen

Emory 's 'truthful ' campaigns somehow reach all of the national magazines and appear on television , where they become instant hits Leeson 's instincts are proven to be correct . People love them and sales zoom . But his boss and his crew can 't grasp this "truth " concept . So they ask Emory to come back . He agrees to do more ads only if his friends - his fellow asylum inmates - can help . Soon the asylum turns into a productive business center . They are energized and inspired by Emery , who unwittingly wins back his...