discuss the development and importance of youth cultural consumption for the modern economies of developed cities and nations

Discuss the development and importance of youth cultural consumption for the modern economies of developed cities and nations

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Introduction

Consumption is a pivotal component in economies of regions , countries cities , towns , and other localities . This is premised on the fact that consumption is a function of an area 's economic standing . The young people are affected by the identity mission , an issue which makes them big spenders . Identity is an aspect which is based on perceptions within different contexts (Kjeldgaard , 2002

The youth culture in

the marketing world is held as a prototypical illustration of a global segment (Hassan and Katsanis , 2001 . This has led to the labels like the Gen X , the teen segment , baby busters , etc These sub sets of society stem from the uniform consumption styles adopted by the group . The sharing f such consumer behavior across the world is thought to be behind the development of the world youth sub culture growth . The spaces present in different localities where the youth conduct their lives are however hugely ignored (Kjeldgaard , 2002

Globalization creates an explosion in the product and image market . The young consumers are generally responsive to world trends as compared to the other sub groups in the society . the different sub cultures and lifestyles across the globe continue to fragment though it seems like the youth segment of society continue to merge in reference to the pursuit of identity as reflected in their consumption habits . However the notion of the young...