Paper Topic:

direct marketing

Direct Marketing

Integrated Social Telemarketing

The emphasis on consumer which involves thorough research and coherent evaluation is the thrust of social telemarketing . The foundation of social telemarketing process would be research and evaluation per se Social telemarketing emerged in the 1970 's as a specialized field of study in marketing . Gerald Zaltman and Philip Kotler were the proponents of social telemarketing . they realized that similar marketing strategies which are used to sell products to consumers can be used in selling ideas and behaviors as well . Kotler suggested that social telemarketing

as differing from other areas of marketing only with respect to the objectives of the marketer and his organization ' It seeks to influence social behaviors which will benefit its target market and its apparent society as a whole . However , such direct marketing method requires significant funding in to push through with operations (Weinreich , 2006

Direct Product Marketing

Direct product marketing pertains to the generation of particular product or service which the consumer wants or needs . In to produce a product for a consumer , a marketer generates a marketing mix to determine the feasibility of a product in its market and to address the needs of its target market as well . Introducing a new product to the general public refers to the product market . The consumer market is the people you are trying to entice in to buy the product . A product market is subjective in nature . For instance , you can 't lure a 60 year old in buying the new model of the X-box video game console . Likewise you can 't sell a hair grower shampoo to a toddler ( Wheelright Clark 1992

Email and Voicemail Marketing

Due to the fast-paced and sporadic technology , direct marketing has spawned a method called Voicemail Marketing , in which utilizes business voicemail systems and personal voice mailboxes . Such direct marketing method is considered cost effective compared to the costly expenses brought about by Social Telemarketing . Voicemail Marketing simply makes good with an enticing human voice in to reach out to clients However , such method has its loopholes due to the proliferation of voicespam , which urged a number of jurisdictions to promulgate laws regarding consumer violations concernig voicemail marketing

References

Weinreich ,N (2006 . What is Social Marketing . Retrieved July 19 , 2008 from

HYPERLINK "http /www .social-marketing .com /Whatis .html http /www .social-marketing .com /Whatis .html

Wheelright ,S . and Clark ,K (1992 . Product /Market Planning and Strategy Revolutionizing Product

Development .

. 40-41 . Direct Marketing...

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