digital-marketing

Marketing

Author

Author Affiliation

Marketing

1 . What role does analytics play in Internet and digital marketing

The most common role of analytics in Internet and digital marketing is to discreetly gather information from customers from their visits to a company website , and to accordingly adjust their business model and marketing to match this new data . This works for both short- and long-term in researching patterns of customer behaviour

2 . How do I implement permission marketing

Permission marketing is implemented by verifying that the customer is interested in receiving

further snail mail and e-mail relating to a product or service . It can more discreetly be gathered by using information from search engine queries and providing information accordingly . This can also be used to show specific ads to more specific audiences before they watch a video online

3 . What is price transparency and how does the Internet facilitate it

Simple price transparency involves both the merchant and the prospective customer knowing the true price of a product . The internet has facilitated this in a number of ways : various online merchants (such as Amazon and eBay ) often sell products for a much lower price than would be found in a highly marked-up brick and mortar store . There are even smartphone applications that allow a bar code in a store to be scanned and instantly compared to prices online

4 . What do personalisation and mass customisation mean and how should I apply them in my marketing

The basic definition of personalization is the use...