the development of tourism in Berlin and its arriving problems after the reunification

The research sought to identify consumer preferences in terms of the qualitative aspects of the tourist spots . On this area , the research identified that in terms of the city 's famous sites , 32 of the respondents said that the visit is primarily caused by the historical significance that the sites have . Consequently on museum visits , 34 of the respondents said that such is due to the aesthetic value that museums create . With regard to architecture , 24 of the survey population attributed the reason to education and learning . Finally in terms of Berlin

's churches , 24 of the respondents said that their visits are mainly because of the aesthetic value that the churches provide . Business related travels were also asked to identify the main reason for the aforementioned visit , as business related travels contribute a lot the Berlin tourism industry . In this area , 18 of the participants said that such is due to company meetings , events , and gatherings

In terms of the marketing aspects , 50 of the respondents said that they visit Berlin for the sake of the reputation of the city as a prime tourist spot location . Consequently , when they were asked if their expectations of the city were met during their stay , 56 of the respondents answered on the affirmative

Hence , it is with this respect that the research had come to a conclusion that the tourism industry in Berlin improved in terms of its image as a tourism spot in the international market in the Post-Reunification era . Chapter I

Introduction

Introduction

This section of the dissertation discusses the background of the problem

significance of the study , the research question that would be answered by the research , objectives of the study , and the dissertation structure Background of the Problem

The German National Tourist Board (2007 ) points out that the...