describe the impact of the mass media on enculturation and provide at least one real world example of this impact.

Running head : IMPACT OF MASS MEDIA

Impact of Mass Media

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Impact of Mass Media

Enculturation has undeniably been influenced by mass media . Meanwhile enculturation is defined as the gradual acceptance by a person or group of the standards and practices of another person or culture (MSN Encarta Encyclopedia Online , 2009 . Mass media , on the other hand , is the technological means of sending information , ideas , opinion , etc through the mass commuinication device to a diverse audience (National Institute of Open

Schooling , 2009 . In changing and molding the culture mass media has become an essential factor . Due to the important influence of mass media in enculturation , both has inevitably become inseparable

Through mass media , communication and information dissemination has become more effective and swift . The information about one country is immediately transmitted to another place which will eventually influence that place . The influence of mass media , however , can be good or bad to young people . For example , the young people has also been assaulted with a series of conflicting messages that has relation to human decency respect for others , and peaceful co-existence in one place through the power of mass media (Deci and Ryan . It is also noteworthy that an artist can easily influence the culture of young people through the power of mass media . Britney Spears , for example , has been an icon in some other parts of the world . Her styles and songs were inculcated in the minds of young people and made...