data mining and data fusion

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Data mining and Data fusion

Data mining is the process of searching large databases to find relevant information on the information required . It extracts the most significant information

Data mining (DMM , also called Knowledge-Discovery in Databases (KDD or Knowledge-Discovery and Data Mining , is the process of automatically searching large volumes of HYPERLINK "http /en .wikipedia .org /wiki /Data " \o "Data " data for patterns using tools such as HYPERLINK "http /en .wikipedia .org /wiki /Statistical_classification " \o "Statistical classification " classification , HYPERLINK "http

/en .wikipedia .org /wiki /Association_rule_mining " \o "Association rule mining " association rule mining , HYPERLINK "http /en .wikipedia .org /wiki /Data_clustering " \o "Data clustering clustering , etc . Data mining is a complex and has links with multiple core fields such as HYPERLINK "http /en .wikipedia .org /wiki /Computer_science " \o "Computer science computer science and adds value to rich seminal computational techniques from HYPERLINK "http /en .wikipedia .org /wiki /Statistics " \o "Statistics " statistics , HYPERLINK "http /en .wikipedia .org /wiki /Information_retrieval " \o "Information retrieval " information retrieval , HYPERLINK "http /en .wikipedia .org /wiki /Machine_learning " \o "Machine learning machine learning and HYPERLINK "http /en .wikipedia .org /wiki /Pattern_recognition " \o "Pattern recognition " pattern recognition (Wikipedia

Role Of Data Mining And Data Fusion In Modern Marketing Management

Following are the tools of data mining that are important for marketing suggested by Nisbet (2006

The Knowledge Discovery Process

Knowledge Management

Knowledge and Business Ecosystems

Data Mining in Business Ecosystems

Business Process Management

Data mining represents a large database with search capabilities over a mining mountain of valuable information (Turban , McLean Wetherbe 1999

Given the size and quality of these large database , data mining technology can generate new business opportunities (Turban , McLean Wetherbe , 1999 , 443 . It permits new patterns and relationship to be revealed through the implementation of software that can do much of the mining process (Ibid

Data mining provides query and reporting tools which can be implemented on high-performance parallel processing systems (Ibid and is able to analyze massive database information in minutes . Faster processing gives the opportunity for the users to analyze not only huge amount of information but also more complex data and the larger the information , the users would be able to make predictions

According to Etzion (1996 , data mining can perform several functions among others

Resource discovery . It eases the net users to locate unfamiliar documents and services while surfing the web

Information extraction . It allows the users to extract specific information from a new web automatically , and

Generalization . This function allows the users to generalize the patterns of individual websites and access to multiple websites

Data mining is very valuable technology because it has several capabilities which are good modern marketing management . For modern marketing management , data mining can automate the prediction of trends and behavior , which is very typical in predicting a problem in targeted marketing . For example , by learning from the result of past promotional mailing list , the marketer would be able to predict the ratio of return for its new product...