Paper Topic:

`crash`(movie)

U .S . markets (Editorial team , 2008 As a result , even the most reputable vehicle manufacturing companies including Toyota are predicted to experience substantial sales decline The two different forecasts are very similar to each other , but Edmunds .com offers a more detailed review of its predictions , and seems to be closer to the realistic situation in the U .S . retail vehicle markets . Moreover , J .D . Power was initially forecasting slow rebound of auto sales by the end of 2008 and at the beginning of 2009 , but these forecasts will hardly become real

: auto sales keep experiencing further decline , with 46 .4 percent down as compared to June 2008 (Krebs , 2008

Forecasts directly impact operational and planning procedures in auto sales . In this context , forecast accuracy is the critical element that guarantees appropriateness and cost-effectiveness of auto sales planning procedures . The financial crisis , worsening oil prices , weak housing and stock markets , plus lower automaker discounts to retail customers and the fact that automakers are purposely cutting unprofitable sales to daily rental fleets ' should be taken into account when forecasts are used to develop new operational approaches in motor vehicle business (Henry , 2008 . Forecasts change companies ' approaches to planning planning becomes justified , relevant , and realistic . Accurate forecasts similar to those produced by Edmunds .com create a detailed picture of future in auto sales . Forecasts help predict consumer capability and willingness to purchase cars , and planning procedures are easily adjusted to the changing consumer demands . Edmunds .com predicts that consumer demand for motor vehicles will keep falling , and the companies will either have to reduce manufacturing volumes , or will need to implement new marketing strategies to attract potential customers . Under the pressure of worsening macroeconomic conditions , auto sales companies will need to implement a completely new approach that will satisfy potential buyers and...

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