corporate culture

Running head : Corporate culture

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Corporate culture

Corporate culture is quite instrumental in influencing the ethical values and behaviors of various employees in an organization . This is because it acts as a guiding framework among employees in their day-to-day activities in the organization . In addition , corporate culture is crucial in defining the reputation of the organization in the marketplace , a factor that dictates the competitive stand of the company . On the contrary , it is difficult to change the corporate culture of an

organization simply due to the fact that it enjoys inevitable alienation of the employees and stakeholders in the organization

This essay seeks the influence of corporate culture in dictating the ethical behavior in an organization . The author also gives a discussion on why changing corporate culture is difficult as well as possible methods of ensuring successful corporate culture changing

Corporate culture is identified as the most influential tool in defining the ethical behavior and productivity of employees in an organization (Goodpaster , 2007 . As it is commonly asserted by members of the community , the character and behavior of an individual is mainly dictated by the surrounding environment . By definition , corporate culture entails the vision , mission , and values of an organization Based on this definition , it is evidently clear that corporate culture serves the purpose of determining the effectiveness of employees in the company , an element that is quite crucial in defining its competitive advantage in the marketplace

Another importance of corporate culture is that it...