What concerns have been raised about Children’s clothing in generation Y children growing up in western societies?

Generation Y is a name used to refer to those people who were born between the time frame of 1983- 2002 (Wilkerson , 1993 pp . 21 . Others backdate the inception of this group to 1982 , so that from 2002- 2008 generation Z sets in (O 'donoghue , 2001 pp . 77 . In the United States this group is known to be associated with some specific trends (Kales 1991 pp . 34

The Y generation is also known as the the Millennials or the Digital Natives , due to the fact that this group enjoys a vast range of

luxuries from the digital technology , and are thus considered to be deeply immersed in the world of digital technology (Smith , 2004 pp . 86

The generation Y forms in the US , a huge bulk of 70 million consumers (American Home Economics Association . This development stems from the fact that this generation accrues annually , a approximately 211 billion dollars (Aldrich , 2000 pp . 90 . At the other end , the same group spends about 172 billion dollars per annum (Plunkett , 2008 pp . 75 . Generation Y , although a very small population yet it represents over 61 million consumers (Plunkett , 2007 pp . 122 This state of affairs deeply influence the buying preferences of the adult group . It is on this premise that it has been considered a matter of expedience , the analysation of the trends of the Y generation by the economists , the sociologists and anthropologists and other researchers This seeks to analyse the issues that have been known to be stemming from the clothing concerns that relate to the Y generation , and especially those that touch on the social well being of the society at large

The adoption of unisex and identity crisis

Criticisms have also been channeled towards the clothing companies that they overlook the concept and the importance of observing and maintaining gender identities when carrying out designs and advertisement programs . In January 6th 1999 Socially inclined criticisms were aimed the leading clothing stores and designers such as Mecca , PNB Ecko , Phat farm , Sean John and Fubu (Lamb , 2000 pp . 122 , that through their adoption of the unisex methodology , there were the occurrences of the attenuation of the gender and sex specific qualities and traits

The same kinds of accusations are being directed to the fashion designers that in their advertisement ( in both the print and electronic media , that they overportray the concept of unisex by almost always presenting an ideally refined man or boy as one that has his ears pierced and hair plaited (Lorine , 1999 pp . 20 . Sociologists maintain that this is an insidious ingredient in the promotion of the gay and lesbian culture

In addition to this , sociologists maintain that this practice and culture of unisex is inturn catalysing cases of identity crisis among generation Y individuals . This has some prospects of high lucidity levels in the sense that out of the research that was conducted by the American Association of Psychologists in 2001 , it was ascertained that 69 of those in their mid 20s who...