Paper Topic:
comprehensive critical thinking and analysis
Corporate Communication The chapters in the book entitled Corporate Communication ' were written in a manner that keeps the reader interested in the subject The use of companies generally known to readers (e .g , Enron , AT T Johnson Johnson ) as examples to drive home specific points was an effective move . The author , Paul Argenti , also issues statements herein that could cause quite a stir in top management circles . But through it all , he has ably proven that almost all problems that occur within corporate entities could be solved or could have been avoided
through proper communication channels and systems
In the third chapter of the book , Argenti insinuates that public relations originally became a concern of companies decades ago mainly for the purpose of protecting top management bigwigs from assaults directed to them by external parties (Argenti 2009 : 46 . While this statement may have applied to some companies like Mobil , it does not have to be accepted as a general truth . No one is to say that all the companies with operational public relations offices right within their organizations are simply after deflecting criticisms that may be flung at them . After all , whatever the complete list of purposes there may have been for the establishment of public relations offices by individual companies , there would be companies that were simply after ensuring that all the communications addressed to them by third parties - their investors , creditors and clients , and the government agencies - were all properly attended to
It is not surprising that...
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