Your company has decided to launch a new shampoo and decided to use Norfolk as a test market. The company?s Marketing Director has asked you to prepare a strategic marketing plan to ?roll out? this shampoo over the next five years.

RUNNING HEAD : ABC COSMETIC COMPANY

ABC Cosmetic Company

Insert Name

Insert Course Title

Insert Instructor 's Name

23rd November 2010

ABC COSMETICS

Introduction

ABC Cosmetics is a US based small-medium enterprise which specializes in production and selling of Shampoo . In our effort to give our customers quality products which meets their needs , ABC Cosmetics has embarked on product diversification and appropriate marketing research . Being a national Marketing Manager of ABC , my aim is to oversee effective entry of ABC Cosmetics to the Norfolk market where we intend

to use as the test market for the ABC Baby , our new shampoo

Mission statement

ABC Cosmetics is a national firm which aims at giving our customers quality products which meets their needs . The company is also focused at creating a strong positive relationship with our customers so that we can grow together . Based on the fact that we greatly value our customers , their loyalty towards our products has remained high . In this regard , the company is aimed at providing excellent training to our customers on how to use the new shampoo and its advantages . This will strengthen the mutual relationship , which exists between the ABC and our clients . In addition , the company aims at training the marketers in the new markets on the various market entry strategies in order to attain a considerable market share and achieve a competitive edge (Szirom , 2006

Characteristics of the product

In order to attract the attention of large number of customers , ABC is focused at providing...