company analysis

West Jet - Strengths Weakness

WestJet Airlines is one of the low cost air carriers of Canada . In

a very less span of time WestJet had gained the position of market leader in

domestic airlines in Canada . The main reason behind this success could be the

strategies being followed by the management while providing services to the

customers . Providing excellent customer satisfaction seems to be the motto of the

firm . Besides holding its position as the market leader Westjet proactively

maintains its standard as a leader of environmental

policy in the airline industry

through corporate and individual responsibility

As well as adhering to all of the local national and international

standards , West Jet takes hands on accountability approach where no guidelines

exist to ensure that the corporation remains responsive to current environmental

issues and to prevent new environmental concerns from arising . WestJet strives to

use and develop technologies that are environmentally sound . It also recycles and

supports the use of recycled materials where possible . Employees are also advised

and encourage to make health - conscious and environmentally sound decisions

This is ensured through proper training and the adequate funding needed to

maintain a high standard of environmental responsibility (West Jet Annual Report

2003 ,

.39

Strengths of WestJet Airlines Concerning strengths and weaknesses of the firm , a SWOT analysis is

require to assess the extent to which the strategies of the airlines have been

successful . SWOT stands for strengths , weakness , opportunities and threats

Strengths and weakness are the internal factors while opportunities and threats are

the external factor . Here we would be considering only the internal factors

The strengths of WestJet are obvious . The airline is a profitable

organization . The success of WestJet could be credited to the different management

strategies being implement in the firm . These strategies especially the customer

retention strategy are formulated and well implement considering the competitive

environment in today 's world . The strength of WestJet Airlines lies in the below

mentioned factors

( Emphasis on customer service and customer service relationships

( WestJet 's no frills strategy does not only mean a cut in cabin crew but also

allows a faster pre-flight preparation , thereby reducing the time grounded as well

maintaining low fare

( Better passenger services compared to the competitions , especially Air Canada

( High aircraft utilization

( Minimization of operational costs on the board which is obtained by optimally utilizing the man power resources ( Strong focus on cost leadership and benchmarking

( It is highly environmental friendly which is reflected on the activities being

carried on under recycling . WestJet fully supports recycling of waste de-icing

fluid . West Jet contracts to use propylene glycol wherever possible instead of

ethylene glycol for aircraft deicing in most of its routes and wherever it is

logistically available

Weaknesses of WestJet Airlines

( Too much dependence on the business ravel market segment

( Increased dependence on passenger revenues rather than having a diversified

source

( Domestic airline with no exposure in the regional - international segment

( Limited viable expansion possible into newer destinations over and above

currently served

( Strict competition from Air Canada

The weaknesses are obstructing as barriers in the further

growth of the firm . In to overcomes these weaknesses and retain its position

as market leader , it becomes highly essential fro WestJet to utilize the different

opportunities and convert the different threats in to its strengths

REFERENCES

( West Jet Annual Report (2003

( HYPERLINK "http /www .westjet .com " www .westjet .com ...