communication

We live in a generation when distance seemed to be imaginary - almost virtual . What took months of travel can now be reduced to days , even hours . Our means of communication has likewise progressed - we can reach another person halfway around the world almost real-time . Such sophistications in terms of technology and communication have greatly shaped our social interactions in the same way that our professional or corporate relationships were affected

The globalization phenomenon is no longer hard to imagine , understand much more to accept . We are no longer surprised to hear a

person half-way around the world answering to our customer service questions Globalization as a phenomenon has caught everyone , especially the business sphere which took advantage of the available resources outside their current physical locations

Such changes have also affected how leaders and business owners managed their businesses . In earlier times , culture is not seen as a factor in making decisions or in making relationships . However , in our globalized set-up culture plays a crucial role in taking advantage of having an international relationship . The article has discussed dimensions of national cultures that foreign firm owners and local employees face namely power distance , uncertainty avoidance , individualism , and masculinity . Both the employer and the employee balance their personal take on these matters to create an environment that would encourage mutual benefit : profitability for the business owner and job security for the employee

Having sensitivity to each other 's culture will bring forth success for both parties . Lack of which lead to...