choose a particular hotel in UK, and explain how the specific marketing characteristics of service apply to that service.

THE CROWN POINT BEACH HOTEL

Background information

The Crown Point Beach Hotel is situated on seven acres of landscaped grounds overlooking the famous Store Bay Beach at Crown Point , Tobago W .I .The rooms are air-conditioned , each with an ocean view contain one double and one single bed , cable television , self-contained bathroom with stall shower and an equipped kitchenette complete with refrigerator and table-top stove

The predominant stone , which gives this area its singular character , is limestone above ground silver crags contrast with the moorland and pasture , while a network

of caves honeycombs beneath the surface Glimpses of wild-life thrill the patient observer : - grouse , lapwing curlew . Perhaps even a fox or a hare caught in the car headlights

Starting from the hotel doorstep are walks that soon leave the traffic and town far from ones thoughts , refreshing both body and mind Binoculars and a magnifying glass can broaden the horizon and reveal new beauty in tiny flowers and fossils in the limestone of walls and crags The Hotel is sheltered and faces south

Introduction

It is not known , for sure , how old the Crown Point beach hotel is some experts believe it to be about the 17th Century and some believe it be even older . Certainly the dark oak beams in the bar lounge are reputed to have been ships timbers . It is English Tourism Council Approved (With Three Diamonds awarded ) fully licensed and offers comfortable accommodation

The hotel is a two story apartment complex consisting of 13 One-Bedroom apartments and 33 Studio apartments , complemented by 18 Cabanas dotted along the beautiful lawns . All rooms are outfitted for basic self-catering . In 1966 Her Royal Highness Queen Elizabeth II accompanied by Prince Phillip , visited Trinidad Tobago and stayed in this Hotel in Cabanas 9 10 . Since then these cabanas have been a favorite amongst its guests

Some of the amenities found in this hotel include a fresh water swimming pool , two tennis courts , table tennis facilities , shuffleboard , free internet services and a conference center . For easy shopping , a convenience store and two clothing and souvenir shops are located on the hotel 's compound . From the grounds one can amble down the steps that easily lead on to store bay beach or relax and enjoy a breathtaking sunset from the rocky cliff

Also , from the grounds of the hotel , guests may bird watch , play lawn tennis , table tennis or shuffleboard , swim in the large pool or just enjoy a drink at the bar overlooking the vista of Store Bay and Pigeon Point . At the end of the day , the lookout is the perfect place to relax and enjoy the breathtaking view as the sunset approaches . With all these facilities , plus being located three minutes walking distance from Crown Point beach international airport the hotel is easily in the best location . For those guests who would like to actually visit those places made famous by the T .V . series such as "All Creatures Great and Small which was based in Askrigg and...