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Running head : GOT MILK AD

Got Milk Ad

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Got Milk Ad

In one of the latest print advertisement of Body by Milk , the company has once again used another celebrity to promote their campaign of encouraging the public to drink cow 's milk . This time , a teen pop idol that has captured the interest of the young children , teenagers and even young adults , was employed as the new star of the Got Milk ad and she goes by the name of Miley Cyrus . Many

know her as the Disney Princess ' who appears on the hit show Hannah Montana . She also has released several musical albums that top the charts . It is obvious that the ad was trying to specifically reach the younger generation through Cyrus . Her fan base can be easily tapped by Body by Milk to be their audience . Also , there is a notion among consumers that if a well-known star gives her approval or support to a particular consumer brand , the profitability and the value of the product would be boosted . Since the youth of today are seemingly living an unhealthy lifestyle , this ad can promote drinking milk as hip ' thing to do because of the mentality that anything celebrities do will automatically connote being cool and trendy

In terms of the layout and the use of visual elements , the ad mainly focused on Cyrus as the star . The setting was on Cyrus ' dressing room which was filled with clothes , photographs and other celebrity...