The choice of distribution channel in international marketing decision

Distribution Channels in International Marketing

Distribution Channels in International Marketing

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Contents

The Distribution Component of Marketing Mix .3

Channels of distribution .4

Distribution channels for Apple iPhone .5

Apple iPhone : PEST Analysis .9

Conclusion .10

References .11

Distribution Channels in International Marketing

Marketing is one of the major functions that any business has to perform irrespective of its nature and structure . All the manufacturing merchandising and service organizations are involved in selling and administering . Thus , besides other

departments , the business organizations also have to consider the role of product , placement pricing and promotion . Today 's organizations have managed to go global and face the tough competition existing in the business sector worldwide . For this purpose , they need to design their marketing mix according to the nature and scope of their products and operations i .e whether they are operating locally or internationally . The essay here focuses on the choice of distribution channels that the companies have to make in order to sell their product and strengthen their market share internationally

The Distribution Component of Marketing Mix

The concept of marketing mix defines four important elements (commonly known as 4 Ps : Product , Price , Promotion and Place . All these elements are of equal importance and serve their own purpose in their relevant capacities . However , the `Place ' element extends a big definition . It refers to all those different channels of distribution which take the product or service from manufacturer to the final consumer . A specific definition...