case study about sony

TABLE OF CONTENT

Executive Summery

1 .0 Introduction

2 .0 Situation analysis

3 .0 SWOT

4 .0 Industry and competitor analysis

5 .0 Company analysis

6 .0 Stockholder analysis

7 .0 Portfolio Analysis (portfolio of products ) Boston matrix

8 .0 Macro environment Analysis (Economic , Social-Cultural , Political Technological , Geographic , Demographic

9 .0 Alternative options

10 .0 Reasons for rejection

11 .0 Recommendation

12 .0 Sustainable Competitive Advantage

13 .0 Conclusion

References

EXECUTIVE SUMMARY

The industry where Sony Inc operates both in its entertainment

industry and electronics technology industry are both high keenly competitive The challenge facing the corporation is how to integrate effectively its diverse business units to utilize maximally the benefits of its vast resources . Furthermore , there is the problem of maintaining adequate top executive that would drive the organization into higher heights and maintaining its market leadership place . The Sony Inc under the leadership of Stringer sought to adopt a cost reduction strategy that would make the organization compete favorably with its rivals . In addition , strategic human resource management is adopted by Sony Inc where workers contribute to the development of the organization 's strategic thrust

Howard Stringer faces a huge task to reposition Sony to its lost glory and ensure gain from the financial loss that is experience resulting from the cost reduction strategy it embarked on

It is thus , recommended that the Sony management adopts a strategy of portfolio streamlining where its business operations are coordinated and structured for easy integration . Putting an effective human resource planning for maintaining top executive for the organization is needed for maintaining and aiding the organization maintain its market leadership

1 .0 INTRODUCTION

The dynamics of contemporary business operation requires that constant innovation and introduction of strategy that could not be easily imitated be put in place . Putting this into practice would make an organization stand to curve a niche over its rivals and competitors Peter (2005 :7 , argue , Dynamic in nature , the strategic management process is the full set of commitments , decisions and actions required for a firm to achieve strategic competitiveness and earn above average returns

Sony Inc with its diverse business units in the entertainment and technological-electronics industries is a force and leader to reckon with . To maintain its leadership stand in these industry the leadership of the organization need not only to sustain and increase the profit maximization for stakeholders , but also to unveil new business opportunity that are not yet tapped by rivals , thereby putting the organization ahead its rivals . According to Brown Eisenhardt (1998 :3 , strategy is about two things : deciding where you want your business to go and figuring out how to get there . Strategic management pattern of every organization may differ from what is obtainable in another while there may be areas of similarity , certain aspects are uniquely structured out to suit the operation of the organization in concern . The challenges facing business is how to strategize to curtail these changes . This is what Sony Inc need to unravel under the leadership of...