case study bike city

BIKE CITY

2006

I . Introduction

John Jones built an excellent business that named JJ Motorbikes five years ago . John Jones uses his initial of his name , JJ , as a brand for his business . Ten years before , he had been the world champion in the Super Bikes . John Jones

By changing an old car showroom , John Jones built a successful business On the other hand , this business has getting larger and become a new Bike City . Lying on two miles from the near place , this place is being built neighboring to

the main motorway on the outskirts of the city . According to the plan , the place and its all the new facilities are being prepared to open in June 2006

II Situation Analysis

Because of the good standing and strategic location of JJ Motorbikes this place has grow to be a reliable place to buy motorbikes , and all at once become a place for the bikers to gather and chitchat in the biking community . The small coffee machine that placed outside of the service centre becomes a place for bikers to meet fellow riders to have a chat and they can browse some accessories in the shop during that time Become part of this business , the accessory shop is one of the main profit midpoints , although the bikers do not always buy something there Besides selling good and new motorbikes , JJ Motorbikes is also selling second-hand motorbikes , exclusive with a JJ Motorbikes guarantee

To create good marketing relationship with the bikers that enthusiast in this pastime , JJ Motorbikes must know how to deal this business well and keep it glowing . JJ Motorbikes have to win the customers by making a selection of the newest and most exciting performance bikes . For example , nowadays , customers appreciate the small display of classic motorbikes . These experiences have been built into the plan for the new JJ Motorbikes

II .1 Macro environment (including PEST Analysis

JJ Motorbikes should make helpful and facilitating macro-environment to achieve the success of their business activity . The place of JJ Motorbikes needs a government and populations that understand well about the enthusiasm of this hobby as a positive activity and key indicator of local development to provide such an environment

JJ Motorbikes need to plan and apply a promotion to create public responsiveness . The highlighting of the promotion should be focus to the customer 's interest . JJ Motorbikes can use radio , television , and newss to emphasize the good side of the activity and remind about the negative consequences that identified in customer 's consideration JJ Motorbikes should make specific activities that connected to the activity within the program they are appraising

Political factors can have a direct impact on the way business operates . Decisions made by government affect our every day lives and can come in the form of policy or legislation (Quick MBA . 2006 . In a global industry is an industry , where a company 's strategic position is influenced by their global position as a whole (Kotler , 2000

The political...