case study

Bang and Olufsen uses the analytic approach to management . This is clearly seen in the phases of their design and production . Analytic design mostly structures their designs as engineering challenges (Lester , et .al , 2002 . The step-by step procedure of producing their products begins with the designers given free-reign over the design . It is , however , the engineers that are given the challenge to produce these designs realistically . Contrast this with interpretative management which views designs as a liberal art (Lester , et .al , 2002 . However there are some aspects of the B O design process

that bear a mark of this interpretative management system , specifically in the process where B O acquires feedback from consumers to help update their design

The artful making ' aspect in the B O design process may be observed in the designing phase , wherein the designers are free to design products with substance . It may also be seen in the Idealab aspect of B O , where they produce concepts and products that are innovative and revolutionary

It is interesting to note that Alessi 's design process bears a resemblance to B O 's . This similarity may be seen in the stages of the design process where the product starts of with the designers and end with the engineers and the manufacturing process . However , what is unique about B O is that their designers are given free-reign - that is in Alessi , the designers are influenced by the engineering problems that will arise over their design concepts

The B O...