case studies

CASE 1 - Amazon .Com : Innovation via the `Two-Pizza team

Innovation is the lifeblood of Amazon 's way of running its business With increasing company size , the effort required to maintain its image as an innovation house increases almost proportionally . It seems the smart people at Amazon have understood this and have taken the right steps - like testing with customer feedback and two-pizza teams - to achieve easier and accelerated innovation . The increasing size of the company will certainly make innovation difficult , but not when appropriate actions like the above are planned and implemented

p Jeff Bezos , who considers himself to be an innovator , leads from the front when it comes to instilling the company 's culture in its employees . He seems to understand the importance of continuing down the path of innovation to be successful in the online space , where the customers are highly demanding . Jeff is highly involved when it comes to encouraging creative people and their innovative ideas , implementing innovations enabling business growth , as well as upholding company 's culture by implementing innovative project management plans

According to me intellectual stimulation is the greatest way to stretch one 's imagination . I would certainly like to work with a highly innovative company like Amazon .com , as there are opportunities galore for challenging one 's intellectual abilities . Amazon .com has a communal culture with a high degree of sociability and solidarity . This creates a great opportunity to work with free thinkers and constant innovators and also to follow great corporate values

CASE...