Paper Topic:

case analysis

CASE ANALYSIS

eBay , Inc Table of Contents

Content Page

I Context Synopsis 2

II Timeline 4

III Key Players 5

IV Main Issues 6

V Framework 1 : Porter 's Five Industry Forces 9

VI Framework 2 : SWOT Analysis 10

VII Decision Implementation 11

VIII Summary /Closing Remarks 13 Context

eBay is a successful online auctioning company which started in the United States then emerged as a global organization . Faced by increasing competition , eBay seeks to provide new services and features to satisfy customers and provide

them with safety , ease of use and reliability of its trading platform , while also attempting to expand further

Synopsis

eBay was founded by Pierre Omidyar (originally a Computer Scientist based on the basic economic concept of scarce resources and unlimited wants . It was developed to be a self-sustaining platform that eliminates the need for central authority intervention . Initially it was a sole proprietorship called AuctionWeb and was a result of a hobby . It transformed into a partnership with Jeff Skoll , and then became a corporation with Omidyar as Chairman of the Board of Directors . Omidyar hired Margaret Whitman , an experienced businesswoman , to direct corporate strategy towards continuing accelerated growth rate

Incorporated in May 1996 , eBay operated a marketplace in which anyone anywhere , can buy or sell any item . As a result of eBay 's technology its trading platform is a fully automated (self-operational and self-organized , ally arranged , intuitive and convenient service that is available 24 hours a day , 7 days a week (excluding maintenance hours...

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