cadbury takeover

Running Head CADBURY TAKEOVER

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The takeover of Cadbury by the US food manufacturer Kraft marked the end of the independence of Cadbury as the leading chocolate manufacturing company in the United Kingdom . Cadbury is very famous for the manufacture of established brands such as the Wispa and the Cadbury dairy milk . The takeover was sealed on January 18 , 2010 at an estimated 11 .7 Billion pounds after long battles of opposition resentments from the British community in an attempt to block

the deal . The opposers included the shareholders , Cadbury partners , the British trade union employees and customers . The Cadbury takeover has increased the number of British companies that are owned by foreign companies

Cadbury was started in 1824 by John Cadbury at the time he was operating a shop that was selling tea , coffee and chocolate in Birmingham , UK . He later diversified into the production of a variety of drinking chocolates and cocoas . As the business expanded , he partnered with his brother , Benjamin to form a company called Cadbury Brothers of Birmingham . In 1897 , the company manufactured the first milk chocolate which became the company 's best selling product of all time . More brands were introduced in the years to come . The brands include milk tray Cadbury flakes and forerunner of crime eggs . It later merged with Schweppes to form Cadbury Schweppes in 1969 and the merger lasted until 2008 (Fabricant and Geraldine , 1987

The company is the second largest manufacturer of...