business strategy in global enterprises

Business Strategy in Global Enterprises

It is true that in most industries the old approach to strategy no longer holds . The world in which economies and organizations operate has changed dramatically due to three sources of business turmoil

new technologies

deregulation and globalization (lack of government control

capital market (stock market

Below we will discuss each of them in detail

SEQ CHAPTER \h \r 1 1 . New technologies

The business environment has transformed drastically since the advent of new technology . Business organizations have undertaken extreme restructuring by modifying their

means of communication and synchronization of work activities . New technology has made it promise for companies to work on a real-time basis , whereby products and services are conveyed to the right place at the right time . Since then information technology has propagated and has undergone significant improvements . Costs have sustained to decline as these new technologies have emerged . A business not supported by a network of computer systems (primary information technology ) is more or less destined to fail , since it will be incapable to compete efficiently in today 's complex and dynamic environment

Companies are not the only ones who have gained from advances in modern information technology . Consumers and interest groups have created strategic alliances and now capable to coordinate their activities as well as exchange ideas and thoughts through a number of database and network systems . For instance , owners of personal computers can subscribe to a computer network and without difficulty retrieve information on the products and corporations on line . Such information can also without problems be transmitted to other users . This huge use of technology by both consumers and companies affects , but the way business is run today . These consumer strategic alliances know no geographical limitations oftentimes , they are global in nature particularly among the industrialized nations

As companies can get in enormous profits from the better coordination greater product elasticity , improved quality , leaner production , and more time-based competitiveness that information technology offers , they also facades the threat that can come from these consumers ' strategic alliances . For instance , corporations can no longer ignore consumer demands for constant product quality , reliability and respect for the environment , or timely delivery of services

As we move toward more and more advanced technologies , the labour force must be retrained . This training must not only expose workers to the technical matters adjoining the new process but also to the new focus of the organization . They have to be made responsive of the importance of advanced technology in improving work methods and in remaining competitive . Employee compulsion to the new process is imperative

Advanced technology by itself adds little or no value to an organization . There should be organizational as well as employee dedication to exploit the technology to the maximum . For instance , with ever-increasing use of computer-integrated manufacturing systems , and the stream of technical documentation that accompanies it , employees have to be skilled of recognizing the critical information at the right time . Once that information is recognized and properly interpreted there must be...