business company doing right thing

Running Head : Ethical Responsibility

Business Company Doing Right Thing

Customer Inserts His /her Name

University Name Introduction

This is about the ethical responsibility of a company and in our case would be the ethical responsibility of Nike . Ethics is very hard to define in a precise way . Ethics deals with internal values that are a part of the corporate culture and shapes decisions concerning social responsibility with respect to the external environment

Nike

Nike is one of the famous franchises in the world that sells sportswear for all

ages . But is mostly famous for their athlete shoes and apparel and Nike is also one of the major manufacturers of sport equipment as well . The slogan for Nike is Just Do It . Nike was founded in January 1962 in Oregon , United States by Philip Knight and Bill Bowerman . The company was originally known as Blue Ribbon Sports but it officially changed its name to `Nike ' in 1978 . The company has taken the name of Nike from the Greek goddess of victory . By 1966 Blue Ribbon Sports had grown very quickly and they opened their very first retail outlet in Santa Monica , California on the Pico Boulevard . By the end of 1971 the relationship between the Blue Ribbon Sports and the Japanese shoe maker was coming to an end and Blue Ribbon Sports decided to create its own footwear line , which now would carry the newly symbol of the swoosh . The first show that ever carried the design of swoosh was...