bus 105 ,organizational behavior

TRUE or FALSE QUESTION

A continuous reinforcement schedule reinforces the desired behavior each and every time it is demonstrated

Answer : TRUE

Evidence : Ivan Pavlov and Classical Conditioning

Classical conditioning plays a vital role in developing a company 's culture . In the past , research scientist Ivan Pavlov contributed the theory of classical conditioning through his famous study with animals and food . The research 's objective was to develop an animal 's salivation once a bell was rung (The Psi Cafy , 2001 ,

. 1 . Throughout the experience , the animals gradually salivated at

the sound of the bell in which they knew food was the reward

An organization 's continuous reinforcement can develop their organizational culture . For example , the company 's image and reputation will draw candidates to their culture through a desire to be in the system . Continuous reinforcement can re-arrange a company 's current culture as well many of the decisions stem from the want to change a situation for an organization 's good . A company 's culture strengths tremendously if candidates notice how their superiors reinforce company standards by behavior and incentives . With Pavlov 's (2001 ) research available , many companies have integrated this technique into their cultural development (p .1 . The psychological reinforcements can create or destroy an organization 's overall function if candidates are misled into an unfamiliar work environment

Reference Cited

Key Theorists /Theories : Ivan Pavlov 1849-1936 (2001 . The Psi Cafy Retrieved October 27 , 2005 from http /www .psy .pdx .edu /PsiCafe /KeyTheorists /Pavlov .htm

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