building and construction

INTRODUCTION

The company - Nirvana Hotels and Resorts is an international organization that manages 150 hotels and 15 restaurants across UK . It is one of the leading hotel organizations serving over 9 million people annually . It is one of the valuable brands and holds a primary share within the UK market providing services at average to high rates to its customers . With time , Nirvana hotels and resorts have won acclaim for its quality service and superiority in dining , interiors , business services and other client oriented facilities

At present the company is undergoing

a reform in its structural management and developmental issues . The dynamic growth of the country has attracted a lot of global attention , and has subsequently raised the demands for travel and lodging services . A SWOT analysis on the company intends to reveal the underlying strengths and weakness of the organization , as well as the susceptibility of the system . The distinguished strength of the organization includes the affect of a booming hotel industry in the country and the administrative efforts to upgrade the hospitality sector

SWOT ANALYSIS

Strengths - Nirvana Hotels and Resorts has witnessed a fast development of its assets over the past 5 years . The strengths of the organization mainly depends upon -

1 ) The rising popularity as one of the most economic and high class facility hotel group

2 ) The diversity that exists within the group products and services

3 ) The hard work done in to even out the various hotel management operations and enhance the client service

4 ) Overall boost to the UK hotel industry

The company aims to provide a lot of credibility in hotel management protection of the legal rights of the customers modernization of the hotel facilities in line with the international standards to the clients . With ample resources , development and managerial experience the Group is poised to become a new global as well as domestic appeal

Weaknesses - As the group is set to take on the challenges , the management is aware of the weaknesses that are exhibited by the organization and are effecting the domestic management of the hotel management . The weakness that are in particular affecting the growth and development of the group as a whole are -

Regional managerial structures , lack of management control , discipline and modernism at various regional outlets of the group in UK , have been affecting the group 's performance

Regional debt issues are a direct result of the inefficient lending policies of the management to the regional headquarters , which at times do not pay attention to the viability of the new venture or the existing requirements

Excess of high-end luxury facilities in some restaurants that are unable to bring good customer business . Also , there exists some difference in the managerial skills and marketing strategy across the chain of Nirvana Restaurants and resorts

Opportunities and Reforms - the group needs some fundamental changes in view of the inefficient performance of the hotel management . The opportunity to enhance the profits of the chain , it is required to transfer the control to...