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Paper Topic:

brand imaging

Brand Imaging

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Revlon (or Cover Girl ) deals with a variety of beauty products both for female and male . They include make-ups , perfumes , deodorants , make-up brush and pens , aging creams , hair masques and so many others . Some of its products include Charlie , Delices , Love ETC , Authourity , DKNY Be Delicious , Tonka Imperiate , Glow , Jessica Maclintock , Prada Tendre Celine and many more . Revlon (or Cover Girl ) also offers services beauty therapy services as well as salon services to its customers . These are marketing strategies aimed at publicizing the company

's image and marketing the company 's products . Again this enables the company to interact with its customers in to get a feedback on the products on how the customers find their products to be like and therefore be able to determine the customers ' taste . In turn , this guides in designing and coming up with products which are customer oriented rather than their own taste

Revlon (or Cover Girl ) is involved in sponsorship deals in television shows like America 's Next Top Model . This is a marketing strategy that aims to create awareness on its products that are available for customers and the projects that it is currently involved . It also sells advertisement space for its customers both online and in both its magazine and website . This has also worked to its advantage since this magazine advertises Revlon at the same time and creates awareness on its new products

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