blockbuster-strategic recommendations

If anything is new , it ought to come packaged in new ways as well and be made available in new forms and new applications . This brings in the recommendation that Blockbuster ought not to be so focused on new movie rentals before it can make the old rentals available in the forms and appliances most desirable to customers . This is because even if the company had all the available hit movies in its stores where a majority of the customers cannot get their hands on it pays nothing having them . Blockbuster had better

put tits products in the form most acceptable to clients before it can think of diversifying those products

Another digital recommendation for Blockbuster is to apply itself to the use of the T-mobile technology this is a digital solution that can allow for the downloading and viewing of movies from handheld mobile phones so that users can watch movies on the move . The HTC HD2 Smartphone that allows users to download full-length movies via Wi-Fi can be a revolutionary move for the company (Ferrell , 2007 . It can serve as a real turning point in its digital offering strategy . However , there are various challenges to it the main one being that not all customers might love to have full-length movies downloaded to their mobile phones On this it will be ideal for the company to select a few movies for use on this device , probably the shorter ones , so that it there will be no need for too long movies to be downloaded to such phones . Then there is the challenge of there being too few of these phones . To overcome this Blockbuster ought to collaborate more with makers of these devices in a similar manner that it is collaborating with TiVo

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Reference

Ferrell , O...