attitudes towards online shopping

Notes

all the red highlight need to be paraphrased , because they meet a 16 of a student as tuurnitin says (Liang and Lai 2000 (Li Zhang , 2002 ,

. 508 , not in the reference list

Research Proposal

Examine the online shopping behavior of younger and older shoppers in Dubai as mediated by their attitudes toward internet shopping

February 2008

Introduction

There is different information available for the Online Consumer Purchasing Behaviors . Growth in the E-commerce has resulted from the growth in the penetration of computers and internet technology in

various parts of the world . Internet as a platform offers various opportunities to its users . A user can use internet to search for new products and services , compare the prices and features at the same time It saves money energy , time and resources . On the other hand , it also has various limitations for instance unfamiliarity with the transaction processes , security and privacy . Consumers may have security concerns related to confidentiality of information like personal information social security number , banking or credit card details and other relevant information

Online shopping is also referred to as online buying , internet shopping or internet buying . This involves the procurement of goods , services and information over the Internet . Online shopping is very similar to traditional shopping in stores . A customer may first have a need for a product , service or information and because of that need the customer will actively engaged in informational seeking behavior in to locate the desire product , service of information . Even though a customer may not consciously be aware of a need , advertising may attract a customer towards particular goods , products or information that they realize that they will need . Thus information seeking about products may be a passive behavior and the original intent may not have been to seek out the product , service or information . Customers will then evaluate their need for the product , goods or information , assess the alternatives for acquiring them , and then decide on whether or not to acquire them and from what source . When a decision is made to purchase the customer will actively seek to acquire the goods . Once the transaction is complete the customer anticipates that follow up services will be provided for the goods , service or information that was procured . The same processes are similar for online shopping

Online shopping offers customers unique opportunities that never previously existed with traditional store purchases and that is why this area of study is of interest to me . Online shopping is very relevant to my field which is in information technology . This issue is of personal interest to me as internet shop is an area I am interested in going into , formulating different sites , with designs and so on aimed at obtaining maximal results . I am interested in discovering the mechanisms behind customer choice to be involved in online shopping and those factors that hinder them in to formulate my own strategies in addressing the needs that may exist . One potential area of research...