assess the managerial challenges in Nokia of implementing your chosen strategy.

In this regard Nokia Company has been concentrating on specified markets mostly in Africa and Asia . For a long time this has posed a threat of excellence to the company as other companies with similar and cheaper products have flooded in the Nokia target markets

By focusing on the few targeted markets , Nokia Company had been having a problem in providing better services to the consumers as compared to other companies that are on the similar markets . Narrowing the market segments also limits the company 's product from being known far than

it would and in turn increase sales hence giving higher returns to the company

In the focus strategy , the company is unable to expand and penetrate into the new markets . The companies that have wide markets globally have a higher possibility of earning more than Nokia Company which concentrates on to few markets , a company may sell its products at a cheaper price or discounted price which in return will be compensated for by sales from another market from the same company

Therefore it would be better if the Nokia Company would invest on many markets rather than targeting on specified markets

Conclusion

Management strategies are the pillar of the company for they determine the growth of the company . Marketing strategies will also determine the viability of the company in the market and also determine the penetration of the products in to a specified market

Nokia Company is facing a great challenge in the market that would be eliminated if the come up with defined strategies that will enable the consumer of their products distinguish the product from other counterfeits products

Reference

Professor , R .Strategic Management , Faculty of Commerce and Business Administration , University of British Columbia , Vancouver , B .C , Canada 1986

Raphael Amit (2003 ) Strategic Management , Professor , Faculty...