Some aspect of doing business in russia

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[Name of Professor]

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Doing Business in Russia

Introduction

The Federative Presidential Republic Russia consists of 89 constituents with a population of nearly 15 million people . Russia is the third largest oil producing country of the world and it is also the second biggest oil exporter . Russia is the leading natural gas producer of the world and holds the world largest natural gas reserves . Russia is among the world leading countries with largest recoverable coal reserves and it is also the fourth largest

power producer in the world . These attributes attracts the other investors from the countries to have business co-operation with this rapidly growing country

Russia possesses a great potential in consumer marketing . The performance of Russian economy has been very significant since late 90s On the basis of constant economic development and reforms , the international credit rating agency Standard and Poor 's ' upgraded the rank of Russia among the fastest growing economies of the worlds and the United States also asserted that Russia has achieved the status of market economy ' in the year 2002

The capital of Russia , Moscow is considered as the center for business activities in Russia . In to encourage and promote the development of private sector , the Russian government has taken steps to reduce the bureaucratic influence on commercial activities . Being a member of WTO Russia has entered in the global economy and it is also encouraging the foreign investors to start business in the country . The process of doing business in Russia involves various perspectives and consecrations . The investor has to be aware about the Business Regulations and Legislation and along with that the investor must have an in-depth look at the issues of Customs , Energy , Investment , Labor issue , Property right , Real state and Tax structure of the country (Amcham Russia . There are many sectors of Russian economy where there is great room for marketing of foreign products and services . An important sector is Consumer-Ready Products ' which includes processed vegetables , dairy products vegetable oils , confectionery , red meats and beverages , chocolates cheese , alcohol , frozen fish , nuts etc . Our discussion will focus on the prospects of marketing consumer ready products in Russia but before that it is very essential to have a look at Russian market scenario

Marketing Scenario in Russia

The marking scenario of Russia is very diverse in nature . The country consists of people who all are not just Russian but that are Slavic Turkic , Finno-Ugric etc . So these people have different traditions social values , life style , norms , occupations , and buying habits so it is very difficult to formulate a single marketing policy for the whole Russia . Russia is a whole world in itself where different people of different cultures are living together so the product or service that have a great demand by consumers in Moscow may fails to get attention of people in St .Petersburg . This factor make the Russia very difficult market from the point of marketing and eperts all over the world agree upon...