article assesment

Running head : Case Study of Nucor

A Case Study : How Steel Giant Nucor

Maintains and Retains Employees

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University

Date Nucor has used the power of rewards in to motivate their employees to work better . Reward Power is the capability to offer something of value , or as a positive outcome , as a means of influencing the behavior of other people (Schermerhorn 325 . An example of how Nucor used this power was during the year of 2008 , which happened to be a very profitable year thanks to the employees and their

hard work . They were rewarded with 1000 or 2000 one-time bonuses per worker for their efforts . This type of reward not only creates more happy workers , but also influences the employee to work harder not only for the same bonus but possibly a larger or more permanent one

The Goal Setting Theory is usually used by managers who are trying to increase motivation and productivity of their employees . Setting goals and objectives is considered very important in to boost the rate of success in a company . Nucor goal is to keep employee satisfaction up as much as possible during tough economic times and keeping their moral up . Even though the company has taken a turn for the worst with plant productivity down 45 , they try to keep their employees busy . Since employees paychecks are directly tied with the amount they produce paychecks have nearly been cut up to 40 . But Nucor works to supplement that by having employees...