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Running Head : ARTICLE REVIEW

Article Review on Listening to Khakis ' by Malcolm Gladwell

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What is Malcolm Gladwell 's thesis statement

The thesis statement that Gladwell (1997 ) wanted to prove in his article was that the original advertisements of Dockers were successful enough to appeal to many men and that there are certain factors or elements that has caused this success

What evidence does he use to support his thesis statement ? Does he use

primary sources , secondary sourced , or a combination ? Give concrete examples of how he supports his thesis statement (primary source advertisement or tv commercials .so on , secondary source : articles or anything else about primary source

The author used both primary and secondary sources to support the thesis previously mentioned . The author used TV commercials and advertisements as examples by describing the events that happened in the advertisement and following this up with secondary sources . The secondary sources are the interviews from certain experts in the field about the TV commercials and advertisements . Likewise , there are opinions that were solicited from other people and from the standpoint of psychology to fully analyze the materials . For example , he used the Poolman ' commercial to present the elements of the advertisement

How does Gladwell 's essay evolve

The author used the commercials of respective khaki pants and highlighted the things that make it appealing to the audience it serves There were summaries provided of the interviews that happened between the author and the makers of the advertisements . From the standpoint of the advertising team and firms , the author moved to a psychological standpoint to understand the related factors beyond marketing

How does Gladwell incorporate evidence that seems to challenge his thesis or other evidence that he discusses ? What does he do with seemingly competing evidence

He has placed appropriate counter-arguments and the evidence provided with it such as the TV advertisements that show khaki can be used to create a fashion sense for men . The author gives credit to such arguments but opposes the claims of the counter-argument by placing statements from credible sources such as the advertising people . If this can be incorporated to a greater idea and would have another plausible explanation , then the author gives it the explanation it is due

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