the application of the concept of organizational culture

Running Head : ORGANIZATIONAL CULTURE

The Application of the Concept of Organizational Culture

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The Application of the Concept of Organizational Culture

The business world in these contemporary times calls for an expansion of realms if that business is to survive . It is not anymore common for a business firm to be sticking on one country , one origin , and one culture . Big companies are expanding their territories , crossing boundaries and space into a new world with promises of success . The extend of

their crossing can be seen as international , since they exceed the definitions of their own culture . Multinational companies are as such , creating extensions of their main office at different countries or stated in a better way , different nationalities

This whole concept of expansion surely has its benefits . This globalization trend means a greater distribution range of products and services . Companies get a bigger pool of potential costumers on which they can sell their goods . This also means a bigger chance for market and a greater possibility of increasing their sales . Expansion would also help in the dispersion of technology to other countries . Products not plausible to be made in a country can be introduced by globalization . And in the long run , the technology used can be slowly absorbed and integrated in that specific country

Although very promising and hopeful in the far end , globalization and expansion are faced with a lot of hurdles every step of the way . One of the toughest is the cultural differences between two nations . This factor can greatly affect the success or failure of a certain company It is able to penetrate all aspects of the business world , and a single weakness can cause the downfall of the company

How can culture affect a company ? It would be better first to define culture . Culture in simple words is the way of living of a certain group of people . It is a set of norms , practices , rituals , and everything else that can be associated with that group (Shein , 1997 . Regional culture therefore pertains to the culture present at a certain location somewhere of another nation and another country

Thus , doing businesses internationally requires the crossing of two or even many different cultures . There exists a notion of cultural differences between all of those involved in the business , be it the employer or the employee . These differences can range from subtle to the most obvious , but all creates an effect on the overall status of a company

Take for example language . Language is one defining factor present in culture - one can know the speaker 's origin by his or her way of talking . This poses a great challenge of communication between two persons of different cultures . Although English is said to be the universal language , you cannot expect every single one in the world to know English the way the Americans do . Or neither can a British company expect all of their employees to have the Brit 's natural...