apple

Known as AAPL on NASDAQ , as ACP on LSE , as APC on FWB , and as Apple to the rest of the world , here is a company that never ceases to surprise its customers and its stakeholders , not to mention its critics Previously known as Apple Computer Inc . and currently known as just Apple Inc (considering that their forte is a lot more than just computers ) the company is a typical American MNC , except it is different in every possible way - be it designing or manufacturing or even branding and selling

Steve Jobs

, together with Steve Wozniak , and Ronald Wayne , founded Apple on HYPERLINK "http /en .wikipedia .org /wiki /April_1 " \o "April 1 April 1 , HYPERLINK "http /en .wikipedia .org /wiki /1976 " \o "1976 1976 and while the focus of the company started off as computers , Apple made its relatively smooth entry into the world of consumer electronics and all possible software that was related to the field . With its headquarters in the prime location of Cupertino in California , Apple is now the extremely understated yet proud producer of personal computers related software and hardware , media players that have turned portable with the introduction of the iPod , and then its most recent technological beauties - the iPhone and the Apple TV which is still behind the screen

Add to this modest array of products , a complete range of digital downloadable music , games , audio books , music videos and movies that Apple makes available online . Apple is also a major provider of professional and prosumer audio-and film-industry software products primarily for Mac computers , including Final Cut Pro , Logic Pro , Final Cut Studio , and related tools

The Apple journey over the years has had its fair share of failures that the company has interestingly used to chart its way to resounding success . Be it the Apple I - Apple 's first product that was sold as an assembled circuit board and did not boast of even a keyboard or a monitor - or the bulky Macintosh Portable , Apple has adopted product strategy , a keen insight into what users want and need and a sensible yet remarkable sense of style to reach the top and settle there

It is this approach that this essay will study and take a deeper look into . By focusing on the company 's product development strategies that it uses to create its new products as well as by studying the creative problem solving techniques used by Apple , the essay will attempt to determine the company 's route map for success . Apple 's culture in general as well as the way in which it fosters new ideas , its creative minds , processes and techniques that aid them are all looked at . In particular , the essay will also look at Apple 's product range through the ages its current smash hit successes - the iPod , the more recent iPhone and what Apple 's customer base has to say about the display of creativity

Steve Jobs , the co-founder of Apple Computers Inc . once said Innovation has nothing to...