Paper Topic:

How can advertising help to sell the product

Running head : How advertising help to sell the product

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How Advertising Help to Sell the Product

Advertising of products and services is a crucial market tool for enhances the competitive advantage of an organization in the marketplace . This is because advertising creates awareness among the public of the availability of the company product in the market (Hood 2005 . Another importance of advertising is that it serves the ultimate purpose of drawing public attention to a new product in the market . In addition

to these , the practice of advertising can promote customer-organization communication , an element that functions to enhance mutual relationship with consumers and improve customer loyalty to the organization (McKay , 2006 . The author of this essay seeks to identify and discuss the numerous advantages brought by advertising in selling a company product

The process of advertising company products is aimed at search to attract new customers into purchasing the products . Through advertising the public get to know of the availability of a new product in the market (Hood , 2005 . The sole purpose of producing new products in an organization is not only to meet the demands of customers but also to gain a strong market share for the organization . On the other hand failure to inform the public of new technologies and products serves the ultimate purpose of delaying the marketing frequency of the product Just to be appreciated is the fact that customer tend to go for products they have heard or seen before...

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