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advertisement

Beauty has no age limit

For the past decades , the concept of beauty has been confined to the definitions provided by the mass media . The mass media , along with the many advertisements , have created the thought that beauty is confined to a certain age , color , and size . Apparently , the mainstream idea of beauty is inclusive to those who belong to ages 20 to 30 , the blossoming age range of a woman . Because of this popular notion , most cosmetics and beauty ' products are geared towards the preservation of one 's youth These anti-aging

' products can allegedly prevent the appearance of wrinkled and sluggish skin while slowing down the entire aging process

Contrary to the popular idea on beauty , Dove promotes an entirely different concept on how beauty should be defined . With their Dove Pro-age campaign , the company is trying to introduce a whole new culture of beauty . In addition , since they are going against the usual notion of beauty that has been propagated by other beauty and wellness products they are ultimately trying to alter a culture that has been introduced and developed by their competitors

The choice of this advertisement theme probably stems from the fact that the most people these days are looking for cultural changes . Apparently the competitive advantage of Dove will probably stem from being unique and entirely different from their competitors . Instead of just marketing their product , they are trying to market a whole new ideology about beauty . They are trying to target not just those who do not want to age Rather , they are also trying to reach those people who are against the idea that getting older equates to being uglier

Through this magazine advertisement which promotes the idea that beauty has no age limit , Dove is trying to appeal not just to those who loved anti-aging products . Rather , they are trying to attract those who were once rejected ' by the mainstream idea of beauty . Inevitably their tagline will imply that Women of all ages can be beautiful . As a result , they promote self appreciation and confidence among women of all ages . They are not trying to promote the concept of beauty by setting clear standards of who gets to be beautiful or not . Rather , they are trying to say that anyone and everyone can be beautiful regardless of their age- if they make use of Dove products

The choice of the image - an old black woman who will not fit the standards of other beauty product endorsers- provides a very strong attempt to alter the general view of beauty . Using the standards of other beauty product manufacturers , the woman will probably labeled as ugly ' primarily because her skin is black and she does not look young . Rather , she looks pretty old and that , under the usual definitions , is considered ugly . Using the standards that Dove is trying to set however , this woman is beautiful despite of her age and the color of her skin . Moreover , since the woman in the ad pretty much...

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