You Decide Buying Behavior Research Paper Kdz1213
is to look for ways to reduce costs enough that price can be lowered (even if only slightly ) and to change their packaging to emphasize the effectiveness of their products and some of their differentiating features , such as Scotchgard Evaluation of Business Products Proposal Based on the research conducted by the Marketing Research Consultant , I do not believe the majority of the proposal presented by the marketing director of commercial products will be successful The first element of her proposal is that they do nothing to change the plan for the portion of the market they already
have a leadership position in . Merely having a leadership position does not mean there are not additional sales that could be made . A leadership position just means you have more sales than your competitors . Additional effort could be made to increase the leadership position among their current competition The second element of her proposal is that they develop a full antibacterial product line that is specific for hospitals and nursing homes , and price it at twice the cost of the current product line . The research conducted indicated that price position is the primary concern for buyers in that market . Pricing the product at twice the current price would not significantly increase sales , and may not even generate enough sales to cover the cost of the development The third element of her proposal is that they repackage the Skid-No-More floor wax and sell it to hospitals and nursing homes as Specially formulated for Healthcare and to price it at twice the price of the current product . Again , since cost is the primary concern for this market , this will likely not increase sales significantly . The idea for the repackaging , though , I think has merit and should be implemented . The price should not be raised significantly...
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