Yoplait case study

Only research can tell us ) have more money and care more about their looks . Social pressure is also another factor that will affect the way people use and spend money on cosmetics

L 'Oreal must also analyze what products to sell and which ones not to It has hundreds of products and its very difficult to sell all of them successfully in each country . However , going with just 5 or 10 products isn 't going to win the battle either . They should sell high-end products with big profit margins but they must know

that there are other companies competing for the same dollars , so the product they sell must either be better or must be properly differentiated . Selling products in beauty parlors is a good idea in the US , however , they must first find out which parts of the US has more beauty parlors , where do customers get what type of treatments , and where do customers ask for specialized products vs . letting the beauty parlor decide for them

The level or research that goes into introducing products for the US has to be much deeper than the research they have done in Europe . They are basically baking on Europe to provide two-thirds of their revenues and profits . The company is focusing their resources on Europe , which is not a bad thing however , with competition getting successful int eh US it shows that there is a lot that L 'Oreal is losing . L 'Oreal is also losing on the lucrative South-East Asia India and China market , there are 3 Billion people in that part of the world and less than 20 of their sales come from this region . With the money flowing into China and India , people will eventually have more spending power which means they will spend more money on...