Paper Topic:

Yla Eason

Running Head : YLA EASON

Case Analysis of Olmec Toys : Yla Eason and a study in Woman

Entrepreneurship

Abstract

This makes a case study analysis of Yla Eason the founder and President of Olmec Toys and who by the sheer dint of her merits and extraordinary courage became one of the most known women entrepreneurs in the toy manufacturing sector . The summarizes the problems and issues that Yla Eason had to face when she opted to manufacture ethnically correct toys for the different types of communities in US Although she was

able to get the requisite capital she however found it impossible to get across the new concept to the retailers . The in the Analysis Section addresses the questions and suggests the necessary steps to be taken in to make Olmec Toys rapidly progress in the home and international market The Olmec Toys have made its entry into the highly competitive market for dolls and toys and has been able to carve out its own niche space within a short period of time . The reason for its huge growth has been due to the extraordinary and single minded efforts of its founder and president Yla Eason . Not only she belonged to the black community but that she was bringing out a concept hitherto not seen and that is the novel idea now popularly known as the `ethnically correct dolls and toys

Overview

Yla Eason introduced the concept of making ethnically correct toys for the other races ranging...

6 pages

33.5 KB

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