Yahoo

Running Head : YAHOO

Yahoo

Name

School

Professor

Course

Yahoo

Privacy Issues

If the customers agree that a web site , or any business from any industry , has an implied ethical contract with its users , the customers would expect the web site to communicate truthfully to the users and be up front about all of its practices related to the gathering and use of personal information . Deceptiveness on the part of the web site would undeniably violate the rule as well as the contract . Sometimes , however web sites

that have opt-policies will change the way they wish to use the data . Most internet users and privacy advocates find this to be deceptive in that the web site does not approach the customers beforehand to give notice of policy changes and ask permission regarding the use of data and personal information for new purposes . In this scenario , the question lies on the ethical obligation and ethical contract of a certain web site in the use of data without the permission of the users

This case happened to Yahoo , when the popular web portal suddenly switched from an opt-in to opt-out privacy policy . A short statement inside a long e-mail message about Yahoo 's commitment to privacy protection notified customers that the company would change the personal settings of the users to indicate that they want to receive marketing messages via telephone or email . All users , even those who had previously refused to accept marketing messages , were told that they had specific period of...