Writing an Operating Instruction

[Author]

[Tutor]

[Class]

10 October , 2007

Writing an Operating Instruction

The addresses the issue of branding policy within the Air Force (AF ) Operating Instruction . The purpose of the is to create an interim change to address the issue and to create a relevant policy for the protection of the AF logo

Importance of the issue

The importance of the issue is justified by the fact , that logo and brand are the integral components of the AF intellectual property . Not only intellectual property should be protected a branding policy should

br be designed so that the use , protection and changes of the logo and brand are aligned with the provisions within the intellectual property legal framework . Ultimately , as long as the AF logo is associated with the AF positive image , branding policy is crucial to support this image and make it work for the benefit of the whole AF

Background

The fact that AF Operating Instruction does not contain any relevant information about branding policies is a serious problem . The current situation , when the logo and the brand are directly associated with the quality and the level of services , requires immediate response to the discussed issue . As a result , interim change is the best means to highlight the changes which should be made to AF Operating Instruction regarding its branding policy

Interim Change One to AF Operating Instruction

1 . The purpose of the interim change is to promote an AF approved change to the branding policy to be executed by AF . This change , which was agreed with the AF management , expands the AF Operating Instruction to the limits of proper brand use and brand / logo protection

2 . The AF Operating Instruction is to be supplemented with the provisions , relating to the proper , specification , and use of the AF logo . This and specification is to be reflected in the AF brand style book to be specifically designed for AF

2 .1 . The AF brand style book is to become an official AF document , and is to include the following aspects

2 .1 .1 . The detailed of the AF logo graphic components (size , colors , etc

2 .1 .2 . The detailed of how the AF logo should be properly imaged (displayed

2 .1 .3 . The examples of the AF logo placement

2 .1 .4 . The examples of the AF logo misuse

2 .2 . The AF logo style book is to be supplied to the basic AF departments , responsible for the promotion campaigns and daily use of the AF logo

3 . The AF Operating Instruction is to be supplemented with the provisions , regarding employees ' responsibility for the proper use of the AF brand and logo

3 .1 . The exact criteria of AF logo proper use (and misuse ) are to be included into the AF Operating Instruction

3 .2 . The AF Operating Instruction is to be supplemented the limits of the employees ' responsibility for protection and proper use (misuse ) of the AF logo and brand . The level of the employees ' responsibility...