Writing about Culture Practices

Women grow old gracefully ' differently in the year 2006 than they did in 1956 . At one time , women could let their hair turn grey or white wear their wrinkles as a badge of honor , and become relaxed with bodies built for comfort rather than speed . This is not the case today . In for a woman to grow old with grace and dignity , she is expected to hold off the visible signs of the aging process for as long as possible She must maintain a healthy weight in to stay slim , she should dye

her hair and display youthful hair styles , and most importantly she must eliminate wrinkles . Her choices in removing unsightly wrinkles involve injections such as Botox or Restalyne , or the most extreme solution , a facelift

The intended audience for injections is the younger woman from her mid-twenties through late forties who wishes to eliminate the first signs of wrinkles . These can be small lines around the eyes , mouth or forehead that aren 't prominent enough to require heavy-duty treatments but can be kept under control in to stave off any appearance of aging . The audience for face-lift ads are older women from their fifties and older who have a large enough collection of wrinkles that injections will not help . These women need to be susceptible to the idea that wrinkles are unattractive and that everyone notices them . These women must also be concerned about their appearance and open to the idea of artificial enhancements . Finally , the younger women must have the budget to keep up Botox or Restalyne treatments indefinitely the older women need to be able to afford or finance a single facelift

The ads assume that these women know that they have noticeable wrinkles and that these wrinkles are unacceptable in society . They also assume that these women are skeptical about the results for that reason , they include Before ' and After ' pictures within the ads as well as testimonies from satisfied customers

These ads promote a specific self-image : women without wrinkles are beautiful , desirable and vibrant women with wrinkles are unattractive old , and miserable . They send this message about self-image by including women in the pictures that embody those characteristics . The Before women often slouch and frown as they are unhappy with their appearance The After ' women sit up straight and smile , d with the results of the procedure . The message is clear : a woman will be unhappy with her appearance and therefore her life if she does not get rid of her wrinkles

The ads assume that a woman 's happiness is solely defined by her appearance . In many ways , these ads are correct . Men are allowed to grow old while looking their age , women are not . A woman who is older and single is thought to have little chance of finding a mate - men today are looking for younger women , or at least women who appear to be young The ads play on a woman 's fears - that her husband will...