Writing Business Letters

The You-Centered Approach to Business Writing

Business may sound cold and calculating in the literal sense of the phrase . I have received letters that have sounded thus . And , I have also experienced the warmth of the you-centered approach that Kolin (2006 ) refers to . Because I have experienced the difference between the I-centered and the you-centered approaches to business writing , as an accountant it is especially important for me to follow the principle that I have admired as opposed to the cold and calculating approach Hence , the section called Making a Good Impression on

Your Reader was most relevant for me . I understand that professional accountants may oft sound like robots , regurgitating numbers and I certainly do not wish to fall into that category of business . Therefore , I would ensure that I never forget that my reader is a real person that he or she must be in the forefront of the business letter that I must be courteous as well as tactful and neither meek nor boastful (153-160 Following the advice of Kolin in the above mentioned section , I would appear likeable and trustworthy to my readers . For business this is essential , seeing that likeable and trustworthy businesspersons are most likely to attract more customers and maintain their business relationships with the old ones . Besides , professional accountants typically write letters that give the impression that they are only interested in numbers and facts . I would like my business writing to give the impression that I am essentially interested in my clients business interests . Thus , I would foster good business relationships with my clients

References

Kolin ,

. C (2006 . Success Writing at Work . New York : Houghton Miffin Co

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