Paper Topic:

Write strategic plan for an e-commerce business.

Strategic Plan for E-Commerce Business

2006

Strategic Plan for E-commerce Business

Table of Contents

TOC \o "1-3 " \h \z \u HYPERLINK \l "_Toc3 " 1 . Explanation of Industry Selection PAGEREF _Toc3 \h 3

HYPERLINK \l "_Toc4 " 2 . Overview of Cosmetics Industry and Revlon 's Products PAGEREF _Toc4 \h 4

HYPERLINK \l "_Toc5 " 3 . General Characteristics of Revlon 's Electronic Store PAGEREF _Toc5 \h 5

HYPERLINK \l "_Toc6 " 4 . Marketing Mix PAGEREF _Toc6 \h 9

HYPERLINK \l "_Toc7 " 5 . Project Evaluation Review Technique PAGEREF _Toc7 \h 13

HYPERLINK

\l "_Toc8 " 6 . Security of the Electronic Store PAGEREF _Toc8 \h 15

HYPERLINK \l "_Toc9 " 7 . Software for Electronic Store Launching PAGEREF _Toc9 \h 15

HYPERLINK \l "_Toc0 " 8 . Budget and Organization of the Project PAGEREF _Toc0 \h 16

HYPERLINK \l "_Toc1 " 9 . Monitoring and Evaluation PAGEREF _Toc1 \h 19

HYPERLINK \l "_Toc2 " 10 . Scenario of Development of the E-Business PAGEREF _Toc2 \h 20

HYPERLINK \l "_Toc3 " Bibliography PAGEREF _Toc3 \h 21

1 . Explanation of Industry Selection

Cosmetics industry is currently very profitable in the United States and all over the world . Every woman buys some kind of cosmetics products and this creates unlimited marketing opportunities for companies functioning in the cosmetics sector . Revlon is one of the top companies in the cosmetics industry . It manufactures high-quality cosmetics and sells it at a relatively low price , in comparison with competitors . Even though Revlon has a website , the company currently does not offer any products online . Customers who visit the website are advised to access websites of various retailers in to purchase Revlon 's cosmetics However , this process is not very convenient for customers because they have to buy Revlon products from a retailer which does not specialize in Revlon products , and thus might not guarantee the highest quality Customers they would much rather prefer to buy Revlon cosmetics online from the electronic store which sells only Revlon cosmetics and also offers advice on the type of products which the customer offers

In this , strategic plan for an electronic store specializing in the sales of Revlon cosmetics is presented . E-business model chosen for the e-business is B2C . According to this model , the electronic store will be targeting individual consumers who are interested in purchasing Revlon cosmetics

The strategic plan outlined in the includes the objectives of the electronic store creation , its major advantages , marketing mix , critical success factors , SWOT analysis , overview of software which will be used budget , value and ROI analysis , analysis of security issues and evaluation factors

2 . Overview of Cosmetics Industry and Revlon 's Products

Cosmetics industry is a very mature industry and there are many competitors which put pressure on Revlon . The product lines of companies which work in cosmetics industry are already highly developed and there are obstacles for other companies to enter the market . Currently , the key market tendencies in the cosmetics industry include rapid increase in the range of product lines , orientation on optimal cost /benefit ratios , and introduction of new products . The products which...

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