Paper Topic:

Write an essay that explores contemporary political economic contexts for the production of sport and sports media. Discuss themes such as convergence, synergy, Upmarket Continentalism, the New International Division of Cultural Labour (NIDCL) and the cur

Sport and Sports Media

During the course of the 20th century sport evolved from 19th century regulated games played by British villagers and schoolboys into perhaps the most popular worldwide cultural and commercial phenomenon . It currently attracts hundreds of millions in investment from the world 's largest multinational corporations , national private companies governments and various public institutions . The major institution to which sport owes its fantastic rise to popularity worldwide is the media . As a result of the intensive media coverage of a wide variety of sporting events around the globe

, sport and the media , previously considered as two distinct institutions , have become interwoven and interdependent (Miller et al , 2003 , pp . 427-8

Sport is pervasive in the electronic and print media and is responsible for the production of various goods and services by companies from around the world . Sport is also the subject to subsidization , tax exemption , and strategic regulation by national governments . The production of sport and sports media is influenced by a variety of cultural , economic , and political factors (Rowe , 2008 , pp . 3-6 Finally , considered as cultural and commercial commodities , sports and sporting events have been actively exported by the most industrialized nations , particularly by North America , to other parts of the world just like products from any other industry (Miller et al , 2003 , pp . 427-8

Production of sports newss

In to better understand how organizations such as newss and television networks operate today , it is necessary to study the wider environment , that is , the social , cultural...

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