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A CRITICAL REVIEW OF THE ARTICLE GLOBALIZATION AND HYBRIDIZATION IN CULTURAL PRODUCTS : THE CASES OF MULAN AND CROUCHING TIGER , HIDDEN DRAGON

The focal point of this is to present a critical analysis of Georgette Wang and Emilie Yueh-yu Yeh 's article `Globalization and hybridization in cultural products : The cases of Mulan and Crouching Tiger , Hidden Dragon` , published in the International Journal of Cultural Studies in 2005 . In recent years with the development of the concept of global village hybridization is fast becoming the

of the day . In this concept it becomes necessary for an industry to meet the needs of both local and global market all at the same time . And no industry is a better example meeting this dual market at one given time frame than the movie industry to ascertain a formulation of this phenomenon of globalization and hybridization . The authors Georgette Wang and Emilie Yueh-yu Yeh therefore have taken into consideration two global blockbusters Mulan and Crouching Tiger , Hidden Dragon for the purpose . According to the authors Georgette Wang and Emilie Yueh-yu Yeh there are mainly three important features of this phenomenon . These can be enumerated as reculturalization , acculturalization and deculturalization (Wang , 2005 , 3 , 1

According to the authors the significant approach of Crouching Tiger Hidden Dragon can be well emulated as a prime example of globalization and hybridization in a market where the maxim is to go beyond the parameters of the local market structure and capture the global audience . To achieve this target the director Ang Lee of the movie made sure that the usual tone Chinese movies are kept down and flavors are added to meet the taste of a global audience . The authors take note of the fact that Ang Lee , being a diasporic Chinese , has attempted to instill a specific cultural significance in Crouching Tiger that no member of the Disney team would be interested in (Wang , 2005 , 187 , 2

On the other hand the production of the animated feature film Mulan is to be taken into account . The Mulan story is based on a popular ballad written during the Northern Wei Dynasty (386-534 AD ) about a legendary 14-year-old girl Mulan who , as a filial daughter , volunteers to join the army , by hiding her gender , in her father 's place (Wang , 2005 , 180 2 ) This is a predominantly Chinese story and the aura of Chinese aspects is all over the build up of the story . It is more rooted to chine than it is alien to Hollywood . This is an example of another aspect of globalization and hybridization seen from the perspective of the other way around . In this case the Disney production team approached the film with enough impetus that gave a specific Chinese vibe to the film . This is an example of hybridization where a global company is ensuring its marketing strategy to capture the local market

Thus it could narrate the aspect of the basic issue globalization and hybridization is but...

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