Write a critical review of the short article - Fursich, E., et. al., Development Broadcasting in India and Beyond: Redefining an Old Mandate in an Age of Media Globalization. Journal of Broadcasting & Electronic Media v. 51 no. 1 (March 2007) p. 110-28

Introduction to article

The article titled Development Broadcasting in India and Beyond Redefining and old mandate in an age of media globalization ' has been written by Elfriede Fursich and Seema Shrikhande and appeared in Journal of Broadcasting and Electronic Media in its March 2007 issue . The authors attempted to discuss the challenges faced by public broadcasting agencies in most of the Asian countries in the wake of the increasing pressures from the emergence of other commercial channels which have taken much of the space on television as well as radio . By discussing

br the example of Doordarshan- India 's official broadcasting channel authors concluded that in the current of wake of current globalization and commercialization of media , public broadcasting have to be intervened by the relevant stakeholders . Authors further argued that through developing third way centers of broadcasting , not only local support and presence can be gathered up to ensure their survival however due to funding problem such channels may also not survive . As such authors concluded that in to survive , public broadcasting has to carve out its own distinct identities which is free from substantial government influence and control

Major Strengths of the Article

India has one of the largest populations in the world therefore it also offers a very unique opportunity to analyze the development broadcasting in its true concepts of public welfare . As such the choice of the sample provides much added flexibility as well as reach in to assess the impact of public broadcasting . Further...